What venues say about EventFlow
How event teams at the MCG, The Grounds of Alexandria, Coombe Yarra Valley and Marnong Estate plan events with their clients, in their own words.
Featured story · Melbourne Cricket Ground
“EventFlow doesn’t replace the relationship we have with our clients, it supports it. By centralising information and improving transparency, it allows conversations with clients to be more meaningful, proactive and relationship-focused, rather than administrative.”
Events Team, Melbourne Cricket Ground

The result · Operational efficiency
One platform, instead of inboxes, spreadsheets and PDFs

“One of the biggest challenges is balancing a high volume of events across multiple venues while still maintaining a personal connection with each client. EventFlow has removed the need to juggle multiple documents, PDF requirement forms, Excel seating and dietary registers, and separate floorplan software.”
Event Coordinator, Marnong Estate

“We’ve been using EventFlow across our weddings and corporate events for the past six months. It significantly reduces time spent on back-and-forth emails and manual admin, meaning our team can focus more on building relationships rather than managing paperwork.”
Events Team, The Grounds of Alexandria
The result · System integration and workflow
Works with the systems venues already use

“Rather than spending hours transferring information across multiple platforms, EventFlow lets me input everything into our venue management system efficiently, and shift my focus back to the client.”
Event Coordinator, Marnong Estate

“Internally, it has streamlined communication across all departments, with both operations and kitchen teams easily accessing accurate, up-to-date information where needed.”
Events Team, The Grounds of Alexandria
The result · Client experience
A calmer, more personal planning journey

“Rather than sending spreadsheets back and forth and not knowing where couples are up to, EventFlow lets us check their progress in real time, so we can proactively check in based on what they’ve completed. We’ve had fantastic feedback from our couples about how easy and organised it feels.”
Events Team, Coombe Yarra Valley

“For couples, it removes the stress of searching through emails by keeping all key details, documents and updates together in a clear, easy-to-use system. EventFlow simply makes the process calmer, more efficient, and easier for everyone.”
Events Team, Marnong Estate

“The EventFlow portal is great. I was showing my family tonight how easy to use it is. We’ll continue to work through it, filling in the seating plan and bump in/out times for all suppliers.”
Wedding client, Coombe Yarra Valley